Distinguish between primary and secondary data. When should researchers collect each type of data?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:20 AM

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Distinguish between primary and secondary data. When should researchers collect each type of data?

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Primary data is information collected for the first time specifically for a marketing ...View the full answer

Contemporary Marketing

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