Distinguish between rating and ranking. Which is a better attitude measurement technique? Why?
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Rating asks the respondent to estimate the magnitude or the extent to which some characteristic ex...View the full answer
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Related Book For
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
Question Posted:
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