Distinguish between the informational, utilitarian, and value-expressive influence of reference groups.

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:22 AM

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Distinguish between the informational, utilitarian, and value-expressive influence of reference groups.

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Informational influence exists when consumers use the behaviors and attitudes of reference g...View the full answer

CB4

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