Distinguish between the internal and external validity of an experiment. List the various threats to internal validity

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Distinguish between the internal and external validity of an experiment. List the various threats to internal validity and briefly describe each of these threats.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:45 AM

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Distinguish between the internal and external validity of an experiment. List the various threats to internal validity

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Internal validity refers to whether the criterion ...View the full answer

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