NuSystems, Inc., a computer software distributing company, has recently completed an innovative sales training program in order

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NuSystems, Inc., a computer software distributing company, has recently completed an innovative sales training program in order to boost recently lagging sales. The head of the marketing department is interested in discovering how effective this new training has been in improving the performance of sales personnel and increasing sales.
a. Would experimental or descriptive research methods be most suitable for this purpose? Give reasons for your answer.
b. What kind of association exists between the variables?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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