Divide responsibilities between two groups, with one group going to the home page of The Palladium Group at www.thepalladiumgroup.com, and the second group going to the home page of Stern Stewart & Co. at www.eva .com. The Palladium Group is a consulting firm that helped develop the balanced scorecard concept. Stern Stewart & Co. is a consulting firm that developed the concept of economic value added (EVA), another method of measuring corporate and divisional performance, similar to residual income.
After reading about the balanced scorecard at the palladiumgroup.com site, prepare a brief report describing the balanced scorecard and its claimed advantages. In the Stern group, use links in the home page of Stern Stewart & Co. to learn about EVA. After reading about EVA, prepare a brief report describing EVA and its claimed advantages. After preparing these reports, both groups should discuss their research and prepare a brief analysis comparing and contrasting these two approaches to corporate and divisional performance measurement.