Do purchasers of major appliances, such as refrigerators and room air conditioners, treat price as an attribute
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One can answer this question with both a yes and a no The reason lies in the nature of the purchase decision process for major appliances and in parti...View the full answer
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Related Book For 
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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