Do the following:
a. Reflect on the last airplane flight you took. What attributes did you consider in your choice of airline?
b. To learn more about the trade-offs you made in your choice of airline, conduct a trade-off analysis on yourself. Start with the attributes and then establish two or three feasible levels for each attribute. Prepare trade-off matrices of 10 or more possible pairs of attributes, and fill in the cells according to a criterion that seems appropriate. What have you learned?