Do you agree that the international marketer does not need to study the culture from a narrow

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Do you agree that the international marketer does not need to study the culture from a narrow perspective, but rather needs only a broad perspective to learn about general patterns and themes? Explain your answer.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:35 AM

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Do you agree that the international marketer does not need to study the culture from a narrow

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The export marketer needs to know the details of how values attitudes preferences and laws relate ...View the full answer

International Marketing & Export Management

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