Do you ever select a brand based on the company's environmental track record? Investigate one of your

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Do you ever select a brand based on the company's environmental track record? Investigate one of your favorite brands at CoopAmerica.org. Did you find anything that changes your feelings about this brand?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:48 AM

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Do you ever select a brand based on the company's environmental track record? Investigate one of your

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As with other forms of causerelated corporate advertising socalled green marketing can enhance a ...View the full answer

Advertising and Integrated Brand Promotion

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