Do you think Diet Coke could have been repositioned to change consumers perceptions of it enough to

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Do you think Diet Coke could have been repositioned to change consumers’ perceptions of it enough to be considered a drink equally appealing to men? Why or why not?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:46 AM

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Do you think Diet Coke could have been repositioned to change consumers perceptions of it enough to

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Diet Cokes brand image is so well known that it would have been difficult to reposition ...View the full answer

Marketing

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