Does it surprise you that the second-largest clothing retailer is selling in stores in only 54 countries

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Does it surprise you that the second-largest clothing retailer is selling in stores in only 54 countries plus an additional 10 countries online? Why do you think it is not covering more of the world's countries?

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International Business Competing in the Global Marketplace

ISBN: 978-1259578113

11th edition

Authors: Charles W. L. Hill

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Question Posted: May 26, 2017 10:08 AM

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Does it surprise you that the second-largest clothing retailer is selling in stores in only 54 countries

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As a fashion retailer HM must remain responsive to changes in customer tastes By ta...View the full answer

International Business Competing in the Global Marketplace

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