Draft a media plan for a new cosmetics line with a target segment of young Hispanic women,

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Draft a media plan for a new cosmetics line with a target segment of young Hispanic women, between the ages of 15 and 25. Identify examples within each of the traditional media groups - newspapers, magazines, television, and radio - that could be effective and then recommend which of the four areas is the best choice for the campaign.
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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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