Draw the customer benefit package (CBP) for one of the items in the following list and explain how your CBP provides value to the customer. Make a list of a few example processes that you think would be necessary to create and deliver “each good or service” in the CBP you selected and briefly describe issues that must be considered in designing these processes.
• A trip to Disney World
• A new personal computer
• A credit card
• A fast-food restaurant
• A wireless mobile telephone
• A one-night stay in a hotel