Each intermediary in the channel has to mark up a products price to make a profit. Some

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Each intermediary in the channel has to mark up a product’s price to make a profit. Some retailers sell products for almost double the wholesale cost. What would a retailer have to do to add enough value to justify such a markup?
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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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