E Marketing(7th edition)
Authors:
Judy Strauss, Raymond Frost
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Solution Manual Includes
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$9.99
Book details
ISBN: 132953447, 978-1315506517, 1315506513, 978-0132953443
Book publisher: McGraw-Hill Education
Book Price $0 : 'E-Marketing' by Judy Strauss and Raymond Frost is a comprehensive guide that delves deep into the evolving landscape of digital marketing. The seventh edition of this influential book serves as an essential resource for understanding the intersection of technology and marketing strategies. It covers a broad array of topics including search engine optimization (SEO), social media marketing, email marketing, and mobile marketing. The authors focus on how digital marketing strategies can be effectively integrated within an organization’s overall marketing plan. Key themes include the importance of data-driven marketing analytics, the power of customer engagement through interactive media, and the necessity of an adaptive approach to quick technological changes. By exploring the 'table of content', readers can locate discussions on cutting-edge technologies and methodologies that drive decision-making processes in digital marketing spheres. Although the book does not feature fictional characters or a traditional plot, it is rich in real-world case studies that illustrate the multifaceted nature of online consumer behavior. To aid learning, the book's 'solution manual' and 'answer key' provide valuable support for educators and students alike, enhancing the application of theoretical concepts through practical exercises. The reception of 'E-Marketing' has been overwhelmingly positive, with readers appreciating its thorough guidance and current insights into the digital marketing landscape. This edition continues to be an indispensable resource for both students and professionals aiming to harness the power of e-marketing. Perfect for scholars wanting affordable and cheap resources to support their ongoing education.
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