Question: Each of the four products, services, or programs in question 1 has substitutes. Respective examples are (a) A ham and egg breakfast, (b) Regular tennis

Each of the four products, services, or programs in question 1 has substitutes. Respective examples are
(a) A ham and egg breakfast,
(b) Regular tennis shoes,
(c) Taking a bus, and
(d) A department store.
What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?

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