Each of the four products, services, or programs in question 1 has substitutes. Respective examples are (a)
Question:
(a) A ham and egg breakfast,
(b) Regular tennis shoes,
(c) Taking a bus, and
(d) A department store.
What consumer benefits might these substitutes have in each case that some consumers might value more highly than those mentioned in question 1?
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Four products in question 1 are providing more value and satisfaction to the customer Alternati...View the full answer
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Related Book For 
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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