Each year, BusinessWeek reports the 100 top brands in the world. The leading brands are determined from
Question:
Coca-Cola
IBM
Microsoft
GE
Nokia
Toyota
Intel
McDonald’s
Disney
In 2009, BusinessWeek (April 20, 2009) also reported a survey by the Boston Consulting Group of 2,700 senior executives to determine the world’s most innovative companies. The top 10 in order are:
Apple
Toyota
Microsoft
Nintendo
IBM
Hewlett-Packard
Research in Motion
Nokia
Wal-Mart
Required
Which of the above firms would you classify as a cost leader and which would you classify as a differentiator, and why?
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Related Book For
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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