Electronic commerce (or e-commerce) describes the use of electronic networks to simplify a business operation. With e-commerce,
Question:
x1 = ease of navigation on the Web site
x2 = consistency of the Web site
x3 = ease of learning the Web interface
x4 = perception of the interface design
x5 = level of support available to the user
a. Write a first-order model for level of trust as a function of the five independent variables.
b. The model, part a, was fit to data collected for n = 66 visitors to e-retailers' Web sites and yielded a coefficient of determination of R2 = .58. Interpret this result.
c. Compute the F- statistic used to test the global utility of the model.
d. Using a = .10, give the appropriate conclusion for the test, part c.
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Related Book For
Statistics For Business And Economics
ISBN: 9780321826237
12th Edition
Authors: James T. McClave, P. George Benson, Terry T Sincich
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