Entertainment is both the blessing and the curse of a copywriter. Is it conceivable that ads that

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Entertainment is both the blessing and the curse of a copywriter. Is it conceivable that ads that merely entertain could actually prove valuable in stimulating sales? If so, how?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:44 AM

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Entertainment is both the blessing and the curse of a copywriter. Is it conceivable that ads that

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Advertising and Integrated Brand Promotion

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