Evaluate HSBC's recent business and marketing shift. How do you think its current ad campaign and tagline,

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Evaluate HSBC's recent business and marketing shift. How do you think its current ad campaign and tagline, "HSBC helps you unlock the world's potential," resonate with its key consumers?
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Contemporary business 2012 update

ISBN: 978-1118010303

14th edition

Authors: Louis E. Boone, ‎ David L. Kurtz

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