Evaluate the following open-ended questions. Rephrase them as fixed-alternative questions if you think it would be more
Question:
a. Do you go to the movies often?
b. Approximately how much do you spend per week on groceries?
c. What brands of cheese did you purchase during the last week?
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a In this question often is vague and may be interpreted differently by respondents It can be presen...View the full answer
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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