Question: Evaluate the strategy used by Under Armour to enter the basketball shoe market and compete against Nike as well as adidas and Reebok. Discuss the

Evaluate the strategy used by Under Armour to enter the basketball shoe market and compete against Nike as well as adidas and Reebok. Discuss the pros and cons of the company's decision to use Brandon Jennings as their primary endorser for its new basketball shoe line.

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It should be noted that Under Armour is taking a very cautious and measured approach to entering the basketball shoe market While the company did debut the shoes at an exclusive media party in penthou... View full answer

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