Question: Evaluate Under Armour's decision to enter the mainstream athletic shoe market and compete in product/market segments such as cross training, running and basketball shoes?

Evaluate Under Armour's decision to enter the mainstream athletic shoe market and compete in product/market segments such as cross training, running and basketball shoes?

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One of the challenges Under Armour has faced since going public in 2005 is that the company must continue to grow revenue as well as profits to satisfy the demands of the investment community As can b... View full answer

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