Explain a persons attitude toward visiting Disney World in terms of the tricomponent attitude model.

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Explain a person’s attitude toward visiting Disney World in terms of the tricomponent attitude model.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:51 AM

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Explain a persons attitude toward visiting Disney World in terms of the tricomponent attitude model.

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The first component of the tricomponent attitude model consists of a persons cognitions that is the ...View the full answer

Consumer Behavior

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