Because attitudes are learned predispositions to respond, why dont marketers and consumer researchers just measure purchase behavior

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Because attitudes are learned predispositions to respond, why don’t marketers and consumer researchers just measure purchase behavior and forget attitudes?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:51 AM

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Because attitudes are learned predispositions to respond, why dont marketers and consumer researchers just measure purchase behavior

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Knowledge of attitudes is valuable because attitudes can be used to predict behavior b...View the full answer

Consumer Behavior

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