Explain and expand upon the 'source characteristics' model using examples from both consumer and organisational marketing fields.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:08 PM

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Explain and expand upon the 'source characteristics' model using examples from both consumer and organisational marketing fields.

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Being familiar with endorsements especially those of the celebrity kind Some debate o...View the full answer

Marketing Communications Management Analysis Planning Implementation

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