Explain how an advertising budget setter could use two or more budgeting heuristics in conjunction with one
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It not only is possible it is imperative Slavish adherence to any single heuristic is naive a...View the full answer
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Cyrus Sandoval
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Related Book For 
Advertising Promotion And Other Aspects Of Integrated Marketing Communications
ISBN: 9781111580216
9th Edition
Authors: Terence Shimp, Craig Andrews
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