Explain how an organization can create a competitive advantage at the corporate, business-unit, and marketing-strategy levels.

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:16 AM

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Explain how an organization can create a competitive advantage at the corporate, business-unit, and marketing-strategy levels.

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A competitive advantage exists when a firm matches its core competency to opportunities it has disco...View the full answer

Foundations of Marketing

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