plase answer these questions

Chapter 2 ISSUES FOR DISCUSSION AND REVIEW 1. Identify the major components of strategic planning, and explain how they are interrelated. 2. Explain how an organization can create a competitive advantage at the corporate strategy level and at the business-unit strategy level. 3. What are some issues to consider in analyzing a company's resources and opportunities? How do these issues affect marketing objectives and marketing strategy? 4. What is SWOT analysis and why is it important? 5. How can an organization make its competitive advantages sustainable over time? How difficult is it to create sustainable competitive advantages? 6. How should organizations set marketing objectives? 7. What are the two major parts of a marketing strategy? 8. When considering the strategic planning process, what factors influence the development of a marketing strategy? 9. Identify and explain the major managerial actions that are a part of managing the implementation of marketing strategies. 10. Which element of the strategic planning process plays a major role in the establishment of performance standards? Explain. 10. Which element of the strategic planning process plays a major role in the establishment of performance standards? Explain. 11. When assessing actual performance of a marketing strategy, should a marketer perform marketing cost analysis? Why or why not? 12. Identify and explain the major components of a marketing plan