Explain how easy Jet uses the web site to vary the different elements of the marketing mix

Question:

Explain how easy Jet uses the web site to vary the different elements of the marketing mix and as a marketing communications tool.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

See More Books

Question Posted: Dec 22, 2015 03:06 AM

See More Questions

Explain how your college or university uses marketing communications to recruit students.
What are the elements of Methods marketing mix?
Explain the characteristics that distinguish advertising from other elements of the marketing communications mix. In particular highlight the differences between advertising and publicity.
Please help me calculate the current assets and current liabilities. Cash and cash equivalents Deposits Marketable securities Inventory Property & equipment, net Loan to shareholders Notes receivable...
Determine the parity price ratio for the following years and comment on how it would most likely affect the volume of the Commodity Credit Corporation's loans. PRICES RECEIVED PRICES PAID YEAR 1990...
Ludwick Steel SA, as lessee, signed a lease agreement for equipment for 5 years, beginning December 31, 2019. Annual rental payments of 40,000 are to be made at the beginning of each lease year...
Given the Irwin-Hall distribution with pdf, \[f_{Y}(y)=\frac{1}{2(n-1) !} \sum_{k=0}^{n}(-1)^{k}\left(\begin{array}{l}n \\k\end{array} ight)(y-k)^{n-1} \operatorname{sign}(y-k)\] where the sign...
Shown below are net income amounts as they would be determined by Weihrich Steel Company by each of three different inventory costing methods ($ in 000s). Required: 1. Assume that Weihrich used FIFO...
Interserve and Kier Group can borrow for one year at the following rates: Interserve Kier Group Fixed rate 4.50% 5.10% Floating rate LIBOR + 0.15% LIBOR + 0.35% Calculate the quality spread...
1. What type of contact is between the Ridpath Sandstone and the Kavalier Shale? How did you determine this? (Refer to the Geologic Time Scale, which is Figure 1 in the Geologic Dating lab, to help...
Explain the proposition of using the Internet for the customer and define the benefits for the company.
Describe approaches used by Dell within their site design and promotion to deliver relevant offers for different types of online customers.
What themes or topics would you recommend for this underserved market?
What responsible innovation strategies would we consider if we were creating policies to support innovation in your organization?
A condo is purchased for $300,000. It has monthly taxes of $125, monthly fees of $600, and other monthly expenses of $50. A comparable apartment costs $2,100/month to rent. Three years later, the...
A firm has all equity for its capital structure, so it evaluates the NPV of a project with its cost of equity. Below, we have information regarding the firm and the overall economy: 2020 Data: Net...
A real estate investment has the following expected cash flows: YEAR 0 1 CASH FLOW -$100,019.00 $14,761.00 2 3 The investor wants a 8.00% return on this investment. What is the NPV of this...
A young graduate is trying to decide whether to lease or buy a car for the next three years. The cash flows for each choice are shown below. (We will ignore gas, insurance, and tag fees.) YEAR LEASE...
Write a formula representing the function. The average velocity, v, for a trip over a fixed distance, d, is inversely proportional to the time of travel, t.
a) Show that (a, b) := {{a}, {b}} does not satisfy the ordered pair axiom. b) Determine whether each of the following statements is true or false. (Give a reason in each case): (i) {a, b} C (a, b)....
What is the major focus of supply chain management? What are the primary areas of responsibility of supply chain managers?
What are the key factors that impact quality within an organization? How do managers successfully manage quality implementation initiatives?
What are the six core challenges that marketers must be able to respond to when assessing the viability or success of a product or service offering?
How does the implementation of a centralized database system impact the efficiency and data accuracy in a large retail organization?
Identify some processes related to a workplace, assess the benefits and concerns that may arise as a result of the relative sizes of P-time with respect to D-time. In a table include the benefits and...
industry competitors and customers analysis & develop a communications pla. Choose any company and analyze its industry, competitors and customers. Then either present theirs communications plan or...

Explain how easy Jet uses the web site to vary the different elements of the marketing mix

Question:

Step by Step Answer:

The case study shows how the site is used for PR informing medi...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

Students also viewed these Management Leadership questions