Explain how GEICO operates as a direct-to-consumer insurer in the auto insurance market. Why would you think humor would be an effective creative strategy in this situation? You may also remember that we have suggested that being single-minded is a wise strategy. Why, then, does GEICO use different approaches? If you were on the GEICO team and had been asked to submit ideas for the next year’s campaign, what would you recommend? Develop and explain an idea that you think would continue the unusual strategy GEICO is using.