What are the advantages and disadvantages of direct response marketing communication?
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 58% (12 reviews)
Advantages of direct marketing over indirect marketing such as advertising can be summarized in one ...View the full answer
Answered By
Gaurav Soni
Teaching was always an area where I can pursue my passion. I used to teach my friends and junior during my school and college life. After completing my professional qualification (chartered accountancy) and before joining my job, I also joined an organization for teaching and guidance to my juniors. I had also written some articles during my internship which later got published. apart from that, I have also given some presentations on certain amendments/complex issues in various forms.
Linkedin profile link:
https://www.linkedin.com/in/gaurav-soni-38067110a
5.00+
7+ Reviews
13+ Question Solved
Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
Question Posted:
Students also viewed these Marketing questions
-
What are the advantages and disadvantages of direct and indirect financing for the average saver/ lender?
-
Direct Foreign Investment What are the advantages and disadvantages of a joint venture with a foreign firm? Resolving International Disputes
-
What are the advantages and disadvantages of using short-term debt as a source of financing? Dan Barnes, financial manager of Ski Equipment Inc. (SKI), is excited but apprehensive. The companys...
-
Figure 2 shows a 250 kg beam BC at the time instant when a 100 N horizontal force is applied to its end B for 10 s. a. Determine the tension in rods AB and CD at an arbitrary instant during the time...
-
Explain two approaches to computing depreciation for a fractional period in the year in which an asset is purchased. (Neither of your approaches should require the computation of depreciation to the...
-
A turboprop engine operates at an altitude of 3000 meters above mean sea level and an aircraft speed of 525 kmph. The data for the engine is given below:
-
Chemical and mechanical engineers often need to know the vapor pressure of water at various temperatures (the "infamous" steam tables can be used for this). Below are data on the vapor pressure of...
-
Heckaman Corporation produces and sells a single product. Data concerning that product appear below. Selling price per unit ............... $230.00 Variable expense per unit ........ $112.70 Fixed...
-
The following Trial Balance was extracted from the Books of Natasha, a Sole trader, as at 31 December 2020. Capital Furniture and Fittings Purchases Sales Stock 1 January 2020 Debtors Creditors...
-
Evaluate each of the following. (a) 4320(1+0.18 (45 / 365) (b) 2160 (0.15 (105 / 365)) (c) 2880 (1 0.12 (285 / 365)) (d) 410.40 / (0.24 (135 / 365)) (e) 5124 (10.09 (270 / 365))
-
Explain how GEICO operates as a direct-to-consumer insurer in the auto insurance market. Why would you think humor would be an effective creative strategy in this situation? You may also remember...
-
What are the five steps in the direct marketing process?
-
For the following exercises, consider this scenario: For each year t, the population of a forest of trees is represented by the function A(t) = 115(1.025)t. In a neighboring forest, the population of...
-
Explain which one or two sociological theory(ies) (functionalism, conflict theory, and symbolic interactionism) best describes view of education? 1. explain why in comparison to the other theory that...
-
?prepare a journal entry for 1 ) ?direct materials 2 ) ?direct labor and 3 ) ?manufacturing overhead costs 13 Job No. Direct Materials Direct Labor 50 $11,500 $5,750 51 44,850 28,750 52 34,500 23,000
-
Suppose there is a test for checking the presence of skin cancer. When cancer is present, the test is positive 98.5% of the time and negative the other 1.5%. When cancer is not present, the test is...
-
Long-term care insurance premiums may be deductible when the premiums exceed a percentage of a taxpayer's gross income. Under what tax deduction category may this deduction be claimed.
-
Suppose that the rate of change of a quantity is given by the function f(x) = -3x+x. By what amount does the quantity change from x = 2 to x = 3?
-
What is the velocity vector of a particle traveling to the right along the hyperbola y = x 1 with constant speed 5 cm/s when the particles location is (2, 1/2) ?
-
Describe basic managerial approaches to implementing controls and how these are implemented.
-
What is audit note book? Of what purpose does it serve? What are the contents of audit note book?
-
Compare and contrast the three types of convergence discussed in this chapter and their effect on advertising.
-
Discuss price strategy as a means of marketing strategy.
-
Compare and contrast business-to-business and consumer advertising in terms of audiences, media, and promotional techniques.
-
Having a bit of trouble completing part of the code for my guessing game in java. Basically, I need to add the part of the code that will allow the user to choose how many games they wish to play....
-
Find all the "daffodil numbers" between 100 and 999 and output them. "Daffodil number" refers to a three-digit number, and the cube of each digit is exactly equal to the number itself. For example,...
-
Complete the program so that each cell of array sum contains the sum of the corresponding cells of valA and valB: class Exercise3 { public static void main(String[] args) { int[] valA = {13, -22, 82,...
Study smarter with the SolutionInn App