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What are the advantages and disadvantages of direct response marketing communication?

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What are the advantages and disadvantages of direct response marketing communication?

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Advantages of direct marketing over indirect marketing such as advertising can be summarized in one …View the full answer


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Gaurav Soni
Teaching was always an area where I can pursue my passion. I used to teach my friends and junior during my school and college life. After completing my professional qualification (chartered accountancy) and before joining my job, I also joined an organization for teaching and guidance to my juniors. I had also written some articles during my internship which later got published. apart from that, I have also given some presentations on certain amendments/complex issues in various forms. Linkedin profile link: https://www.linkedin.com/in/gaurav-soni-38067110a
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Advertising & IMC Principles & Practice

Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: November 20, 2012 05:36:46
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