Explain how unethical marketers might use bait-and-switch tactics, price-fixing, and predatory pricing. What is loss-leader pricing? Why

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Explain how unethical marketers might use bait-and-switch tactics, price-fixing, and predatory pricing. What is loss-leader pricing? Why is it not price discrimination when men and women get charged different amounts to have a shirt dry cleaned?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:56 AM

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Explain how unethical marketers might use bait-and-switch tactics, price-fixing, and predatory pricing. What is loss-leader pricing? Why

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Baitand switch is an illegal marketing practice in which an advertised pr...View the full answer

Marketing Real People, Real Choices

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