Explain interpretation, the factors that affect it, and the resulting marketing implications?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:01 AM

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Explain interpretation, the factors that affect it, and the resulting marketing implications?

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Interpretation is the assignment of meaning to stimuli that have been attended to Interpretation ten...View the full answer

Consumer Behavior Building Marketing Strategy

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