Explain the circular process of database use in direct marketing.
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 42% (14 reviews)
A database is important both at the beginning of t...View the full answer
Answered By
Susan Juma
I'm available and reachable 24/7. I have high experience in helping students with their assignments, proposals, and dissertations. Most importantly, I'm a professional accountant and I can handle all kinds of accounting and finance problems.
4.40+
15+ Reviews
45+ Question Solved
Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
Question Posted:
Students also viewed these Marketing questions
-
Explain the difference between direct and database marketing using examples to illustrate.
-
Explain how database marketing can improve marketing performance.
-
Direct Marketing Inc. (DMI) offers database marketing strategies to help companies increase their sales. DMIs basic package of services includes the design of a mailing piece (either a Direct Mailer...
-
Scandinavo Ltd. is a CCPC that began operations on January 1, 2020 when it was first incorporated and a calendar fiscal period was chosen. Scandinavo Ltd. Is not associated with any other...
-
One accelerated depreciation method is called fixed-percentage-of-declining-balance. Explain what is meant by the terms "fixed-percentage" and "declining-balance." For what purpose is this method...
-
Kookaburra Construction Limited is planning to pay dividends of \($665,000.\) There are 340,000 shares outstanding, and earnings per share is \($6.\) The stock should sell for \($55\) after the...
-
Barry Hannah, CPA, plans to use attributes estimation to help assess control risk for the Oxford Company's control procedures over credit sales transactions. Hannah has begun to outline main steps in...
-
Chubbs Inc.s manufacturing overhead budget for the first quarter of 2017 contained the following data. Actual variable costs were indirect materials $13,500, indirect labor $9,500, utilities $8,700,...
-
Two teams are competing in a tug-of-war in which the winner must pull the losing team 4.0 m towards them. The mass of the team on the right is 444 kg and the team pulls with a net force of 7420 N....
-
A turbine discharges 200 kg/h of saturated steam at 10.0bar absolute. It is desired to generate steam at 250C and 10.0 bar by mixing the turbine discharge with a second stream of superheated steam of...
-
Are there cases in which a two-step offer might be more useful to marketers than a one-step offer? If so, when?
-
Discuss the purpose and objectives of database marketing.
-
In your own words and using the textbook as reference, as well as the reading material posted online, write an essay answering "one" of the following questions: 1. Why did populism become widespread...
-
How should we test components?
-
How do we apply structural modeling to design?
-
Explain the role of interface in encapsulation. Provide examples.
-
Describe situations in which an organization should buy rather than build software components.
-
In interface design, what role do patterns play (or what role should they play)? Provide an example for patterns when you use an ATM to withdraw cash.
-
Outline Serve digital marketing objectives for your organization.
-
What can you do to reduce hunger where you live? To reduce hunger globally?
-
State what information you would require and what documentary evidence you would see while vouching Directors Remuneration.
-
1. How many households are expected to watch each program? 2. Calculate the cost per thousand (CPM) and cost per point (CPP) for each program. How should advertisers use these measures when planning...
-
1. Why has Allstate's "good hands" slogan withstood the test of time to become advertising's longest-running slogan? 2. Analyze Mayhem ads based on the process of creating an advertising message as...
-
Compare an inside sales force and an outside sales force. Why might a company have both?
-
Five relevant types of power include: coercive, legitimate, reward, referent, and expert. What power do you think you would find most motivating in the workplace? Why? Include an example in your...
-
Assume that you have received notice that you are being interviewed for that job. You now have to prepare for the upcoming interview. Part of your preparation is to plan for how you will respond to...
-
Based on the selected article Behind the Mask: The Politics of Employee Appraisal ,answer the following questions: What is the basic theme of the article? Try to state it in just one or two...
Study smarter with the SolutionInn App