Explain the difference between share of customer and customer equity. Why are these concepts important to marketers?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:09 AM

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Explain the difference between share of customer and customer equity. Why are these concepts important to marketers?

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Share of customer is the share a business gets of the customers purchasing in their product categori...View the full answer

Principles of Marketing

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