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Explain the difference between share of customer and customer equity. Why are these concepts important to marketers?

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Explain the difference between share of customer and customer equity. Why are these concepts important to marketers?

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Share of customer is the share a business gets of the customers purchasing in their product categori…View the full answer


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Karthikeya Bhat
I have completed my B.Com in 015 and joined Company Secretary course and completed 2 years of training and also completed 1st and 3rd Module of Professional Programme.
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Principles of Marketing

Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: January 21, 2012 02:09:17
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