Explain the following terms as they relate to online advertising: a) Impressions b) Clicks c) Click rate

Question:

Explain the following terms as they relate to online advertising:
a) Impressions
b) Clicks
c) Click rate
d) Visits.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

See More Books

Question Posted: Sep 03, 2015 05:18 AM

See More Questions

What is banner advertising, and how does it work?
Persistent invasions of consumer privacy will be the undoing of online advertising. Is this statement true or false? Conduct some online secondary research on this issue. Report on your findings.
What are the benefits and drawbacks of loyalty promotions?
Consider the examples of groupthink explained in this chapter and discuss how they can relate to situations you have experienced on your projects.
Refer to Case Study 21.1 and the material in Part 1 of this book. a. In their original report, Thys-Jacobs and colleagues (1998) noted that the study was double-blind. Explain what that means in the...
Return to the valuation of the Bermudan-style three-year 4.25% annual coupon bond callable at par one year and two years from now as depicted in Exhibit 12. The one-year, two-year, and three-year par...
a. Consider the regression using three explanatory variables, FERTILITY, PUBLICEDUCATION, and LNHEALTH that you did in Exercise 3.3.6. Test whether PUBLICEDUCATION and LNHEALTH are jointly...
In fig. 20-45, charged particles move in the vicinity of a current-carrying wire. For each charged particles, the arrow indicates the direction of motion of the particle, and the + or indicates the...
Assuming the market begins with a 50/50 split of lemon or inferior product and plum or better products. How does a "lemon" push out a "plum" from the market?
The information necessary for preparing the 2024 year-end adjusting entries for Bearcat Personal Training Academy appears below. Bearcats fiscal year-end is December 31. 1. At the end of the year,...
In the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while pursuit for marketing organizations?
What does rich media refer to, and how does it work? What does streaming media refer to
The polynomial ax 3 + bx 2 x + 12 is denoted by p(x). a. Given that (x 3) and (x + 1) are factors of p(x), find the value of a and the value of b. b. When a and b take these values, find the other...
V. This problem provides a numerical example of part of the encryption that goes one with DES. (figures, tables,... for the DES encryption algorithm are provided below and in the slides). Show your...
The following function computes an integer square root by the rather dubious process of making a series of random guesses until it happens to guess correctly. int isqrt(int x) // Compute the integer...
A) Dependency Identification Use the below block of RISC-V assembly. 1 addi a3, zero, 1 2 blt a0, a3, .L_EXIT_Z 3 addi a6, zero, -1 4 mv a2, zero 5 .L_LOOP: 6 lw a4, 0(a1) 7 mv a5, a3 8 blt a3, a4,...
Question 9 There are seven software development models mentioned in Chapter 2. Match the description with the name. Code and Fix Waterfall Model Rapid Prototype Open Source Agile Synchronize and...
Instructions: Using Python and the data set provided, I want you to provide me the code and output that completes the following. That said, I will communicate the data structures of this assignment...
1. As a principle of contract interpretation, courts consistently strive to interpret contracts in accord with common sense. Does the application of this principle to the facts in this case support...
During registration at Tech every quarter, students in the Department of Management must have their courses approved by the departmental advisor. It takes the advisor an average of 4 minutes...
Provide a basic definition for public relations.
How are publics and relationships important to the practice of public relations?
What role do reputation, goodwill, and integrity play in a public relations program?
How many stars will be printed on the screen when the following piece of code runs? for (int i = 1; i
Create Unified Modeling Language (UML) diagrams for the following classes. Cellphone : It carries manufacturer, modelNumber and Price info.
please explain from your perspective what are the benefits of using a data dictionary? List the three elements Unified Modeling Language understanding and practical example.

Explain the following terms as they relate to online advertising: a) Impressions b) Clicks c) Click rate

Question:

Step by Step Answer:

Ad impressions are the number of times a banner is downloaded and seen by a visitor Ad clic...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

Students also viewed these Marketing questions