Explain the phrase, Listen hard to your consumers, and then listen some more. What is its connection

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Explain the phrase, “Listen hard to your consumers, and then listen some more.” What is its connection to advertising research?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:21 AM

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Explain the phrase, Listen hard to your consumers, and then listen some more. What is its connection

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This phrase means that listening is the first step in under...View the full answer

Advertising & IMC Principles & Practice

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