Question: Explain the principles of wording, stating how these are important in questionnaire design, citing examples not in the book.

Explain the principles of wording, stating how these are important in questionnaire design, citing examples not in the book.

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a The wording of the question and the level of sophistication of the language used are important These are important because if the respondent does not understand the words obviously he or she is not ... View full answer

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