Explain the relationship among the terms data warehouse, data mining, and micromarketing. How can F.Y.E (for your

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Explain the relationship among the terms data warehouse, data mining, and micromarketing. How can F.Y.E (for your entertainment www.fye.com) apply these concepts?
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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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