Explain the relationship between the micro and macro environments. Discuss the effect of this on marketing communications
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Explain the relationship between the micro and macro environments. Discuss the effect of this on marketing communications outputs.
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Every business consists of these two environments Microenvironment affec...View the full answer
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Related Book For
Marketing Communications Management Analysis Planning Implementation
ISBN: 978-0857027870
2nd edition
Authors: Paul Copley
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