Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.

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Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.
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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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