Question: Explain the S-shaped response curve and the concave downward curve as they relate to budget setting. What are the differences in these two curves? Give

Explain the S-shaped response curve and the concave downward curve as they relate to budget setting. What are the differences in these two curves? Give examples of how each might be more appropriate for different products.

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The sshaped response curve makes the assumption that certain levels of advertising expenditures must be reached before any noticeable impact on sales ... View full answer

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