Explain the two basic strategies for developing corporate home pages, exemplified in this chapter by Crayola Web

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Explain the two basic strategies for developing corporate home pages, exemplified in this chapter by Crayola Web home page.

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:46 AM

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Explain the two basic strategies for developing corporate home pages, exemplified in this chapter by Crayola Web

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Corporate home pages come in two basic varieties One focuses primarily on the company and informat...View the full answer

Advertising and Integrated Brand Promotion

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