Explain the two types of validity in experimentation and also explain why different types of experiments are

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Explain the two types of validity in experimentation and also explain why different types of experiments are better suited for addressing one type of validity versus another.

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:50 AM

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Explain the two types of validity in experimentation and also explain why different types of experiments are

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An experiment is valid if a The observed change in the dependent variable is in fact due to the inde...View the full answer

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