Question: Explain what a Likert scale is and design a ten item Likert scale to measure attitudes to a new product.

Explain what a Likert scale is and design a ten item Likert scale to measure attitudes to a new product.

Step by Step Solution

★★★★★

3.37 Rating (172 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Likert scales are widely used in measuring attitudes Likert scales are named after the person who de... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

743-B-B-C-B-M (1139).docx

120 KBs Word File

Students Have Also Explored These Related Business Communication Questions!

Q:

Describe the Likert scale.

Q:

Explain what a rating scale is and design a ten item rating scale for a training programme.

Q:

Should a Likert scale ever be treated as though it had ordinal properties?

Q:

Nike, a producer of sports shoes, has engaged a marketing research company to conduct a survey to find out general attitudes towards its brand of shoes. The questionnaire included the following...

Q:

Question 14 For the following questions, refer to this data set: Correlations TOTAL WORK CONOCTIONS ALLOW PRODUCTIVITY FAMILY HIGHEST YEAR OF SCHOOL COMPLETED ay GENERAL HAPPINESS INCOME TOTAL FAMILY...

Q:

413-432_CH18_Nachmias.qxd 1/17/07 3:47 PM Page 413 Chapter Index Construction and Scaling Methods INDEX CONSTRUCTION The Purpose of the Index The Sources of the Data The Base of Comparison Methods of...

Q:

Student Name Enrolled ID. No MS 7004 Independent Study MS 7002 Thesis 1. Title: 2. Type of Research: 3. Background of the Research: 4. Research Objectives: 5. Research Questions: 6. Variables:...

Q:

Business Research MethodologyQuestion Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

Q:

Business Research Methodology- Question Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

Q:

10. An experimenter has some degree of control over the: a. independent variable. b. correlative variable. c. history effect. d. All of the above, if the experiment is conducted properly. 11. If a...

Q:

A polystyrene foam cover prevents an icewater mixture from absorbing heat from 25.3C air outside a cooler. If the cover is 54.5 cm x 37.8 cm in cross section and 5.25 cm thick, how much heat will...

Q:

What procedure is used in the consolidated statements work paper to adjust the noncontrolling interest in consolidated net assets at the beginning of the year for the effects of intercompany profits?

Q:

The WRR is an estimate of the percentage of annual income needed during retirement compared to income earned prior to retirement. Group of answer choices True False

Q:

Discuss how 'enhanced cooperation' agreements (see Chapter 2 for details) fit into the theory of fiscal federalism. Do you think the increase in the diversity of preferences in the EU stemming from...

Q:

For each of the following variables, explain why it should be considered either continuous or categorical: a. Whether or not a university played in a football bowl game during 2006 b. The average...

Q:

Write at least three examples of hypotheses that involve a managerial action statement. Provide a corresponding decision statement for each.

Q:

What are the major components of a research proposal? How does a research proposal assist the researcher?

Q:

Principal Varimax Component Rotated Loadings Loadings Variables f1 f2 f1 f2 Communalities, h? y1 0.039 0.989 0.025 0.990 0.981 y2 0.889 0.268 0.893 0.256 0.863 y3 0.893 -0.158 0.891 -0.170 0.822 y4...

Q:

a. What is the expected return on a portfolio that is equally invested in the two assets? b If a portfolio of the two assets has a beta of .64, what are the portfolio weights? c. If a portfolio of...

Q:

What is the default storage class for any function Pick ONE option C ) Static C ) ) Extern O Auto o Register Clear Selection