Explain what is meant by a whole-channel view and why it is important in international marketing.

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:46 AM

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Explain what is meant by a whole-channel view and why it is important in international marketing.

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An international company must take a wholechannel view of the prob...View the full answer

Marketing An Introduction

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