Marketing An Introduction(13th edition)
Authors:
Gary Armstrong, Philip Kotler
In Stock
Shipment time
Expected shipping within 2 - 5 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 013414953X, 978-0134149530
Book publisher: Pearson
Book Price $0 : Marketing: An Introduction by Gary Armstrong and Philip Kotler is a cornerstone text in the field of marketing, providing readers with a comprehensive foundation on marketing principles, strategies, and real-world applications. In its 13th edition, the book explores vital themes like customer value creation, integrated marketing communications, and strategic marketing planning. It delves into the essential methodologies of market segmentation, targeting, positioning, and brand development, crucial topics for anyone looking to understand modern marketing practices. The book's structure offers a detailed table of content that guides readers systematically through the complexities of the marketing world. Aided by a solution manual, it allows students and professionals to deeply engage with exercises and real-world case studies that illuminate nuanced marketing strategies. With its accessible language and practical examples, it serves as an answer key for navigating the challenges of today’s dynamic market environments. Readers will find an engaging mix of traditional marketing approaches combined with discussions on digital transformation and social media marketing. This blend of theory and practice helps ground marketing concepts in everyday business decisions. The reception of the book is overwhelmingly positive, with academics and professionals alike praising its throughline of actionable insights and clarity. The edition is pivotal for students striving to bridge theoretical knowledge with practical execution in the increasingly digital world.
See the other editions of "Marketing An Introduction"
Marketing An Introduction - 6th Canadian edition
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
ISBN: 134470524, 978-0134095806, 134095804, 978-0134470528
$0 $13.05
Marketing An Introduction - 5th Canadian edition
Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
ISBN: 133581586, 978-0133373141, 133373142, 978-0133508796, 013350879X, 978-0133581584
$0 $38.03Customers also bought these books
Principles of Marketing - 14th Edition
Philip Kotler
ISBN: 132167123, 132997266, 9780132997263, 978-0132167123
$0 $23.01
Survey of Accounting - 3rd Edition
Thomas P. Edmonds
ISBN: 978-1259683794, 77490835, 1259683796, 9780077490836, 978-0078110856
$191.55 $383.10
Introduction to Electrodynamics - 3rd Edition
David J. Griffiths
ISBN: 978-0138053260, 013805326X, 8120316010, 978-8120316010
$0 $60.00
Introduction to Solid State Physics - 8th Edition
Charles Kittel
ISBN: 047141526X, 978-0471415268
$82.5 $165.00
Marketing management - 14th Edition
Philip Kotler
ISBN: 9780273753360, 132102927, 273753363, 978-0132102926
$0 $14.98
International marketing - 15th Edition
Philip R. Cateora
ISBN: 9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
$0 $29.59
Marketing Mistakes And Successes - 11th Edition
James F. Dartley
ISBN: 978-0470169810, 0470169818
$0 $7.18
Principles of Marketing - 17th edition
Philip Kotler
ISBN: 013449251X, 978-0134461434, 134461436, 978-0134492513
$0 $25.31
Global Business - 4th edition
Mike W. Peng
ISBN: 130550089X, 978-1305890305, 1305890302, 978-0357688311, 978-1305500891
$0 $14.80
Personal Finance - 13th edition
E. Thomas Garman
ISBN: 1337099759, 978-1337516440, 1337516449, 978-1337099752
$0 $27.70
Governmental and Nonprofit Accounting Theory and Practice - 11th edition
Robert J. Freeman
ISBN: 133799565, 978-0133799569
$0 $63.13Frequently Bought Together
International Business Law And Its Environment - 8th Edition
Richard Schaffer
ISBN: 0538473614, 978-0538473613
$0 $56.37
Mindtap Information Security 1 Term Printed Access Card For Simpson/Antills Hands On Ethical Hacking And Network Defense 3rd - 1st Edition
Michael Simpson
ISBN: 1337271748, 978-1337271745
$0 $118.18
2023 Directory Of Venture Capital And Private Equity Firms Job Hunting Get Your Resume In The Right Hands - 1st Edition
Jane Lockshin
ISBN: 979-8378576142
$0 $49.99
The Vascular Surgery Review Book - 2nd Edition
Dr Thomas Creeden
ISBN: B0C91JYNRL, 979-8399415529
$0 $83.88
Emergency Home Improvement Guide Master Practical And Essential Diy Skills For Common Household Emergencies - 1st Edition
Barrett Williams
ISBN: B0C1MBBBV6
$0 $53.67
Taxation Of Individuals And Business Entities 2015 - 6th Edition
Brian Spilker
ISBN: 978-1259206955, 1259206955, 77862368, 978-0077862367
$75 $150.00
Accounting Information Systems - 12th edition
Marshall B. Romney
ISBN: 132552620, 978-0132552622
$0 $13.87