Marketing An Introduction(13th edition)
Authors:
Gary Armstrong, Philip Kotler


Cover Type: Paperback
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Book details
ISBN: 013414953X, 978-0134149530
Book publisher: Pearson
Book Price $0 : Marketing: An Introduction by Gary Armstrong and Philip Kotler is a cornerstone text in the field of marketing, providing readers with a comprehensive foundation on marketing principles, strategies, and real-world applications. In its 13th edition, the book explores vital themes like customer value creation, integrated marketing communications, and strategic marketing planning. It delves into the essential methodologies of market segmentation, targeting, positioning, and brand development, crucial topics for anyone looking to understand modern marketing practices. The book's structure offers a detailed table of content that guides readers systematically through the complexities of the marketing world. Aided by a solution manual, it allows students and professionals to deeply engage with exercises and real-world case studies that illuminate nuanced marketing strategies. With its accessible language and practical examples, it serves as an answer key for navigating the challenges of today’s dynamic market environments. Readers will find an engaging mix of traditional marketing approaches combined with discussions on digital transformation and social media marketing. This blend of theory and practice helps ground marketing concepts in everyday business decisions. The reception of the book is overwhelmingly positive, with academics and professionals alike praising its throughline of actionable insights and clarity. The edition is pivotal for students striving to bridge theoretical knowledge with practical execution in the increasingly digital world.
See the other editions of "Marketing An Introduction"
Marketing An Introduction - 6th Canadian edition
Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
ISBN: 134470524, 978-0134095806, 134095804, 978-0134470528
$0 $13.05Marketing An Introduction - 5th Canadian edition
Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
ISBN: 133581586, 978-0133373141, 133373142, 978-0133508796, 013350879X, 978-0133581584
$0 $38.03