Explain why culture matters in international business. In what types of contexts can cross-cultural differences cause concerns

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Explain why culture matters in international business. In what types of contexts can cross-cultural differences cause concerns for managers?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:37 AM

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Explain why culture matters in international business. In what types of contexts can cross-cultural differences cause concerns

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International Business and the New Realities

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